Multiple student groups at the University of Cincinnati partnered with a national environmental advocacy organization to hold a rally in downtown Cincinnati protesting Procter & Gamble’s (P&G) participation in the destruction of the boreal forest in Canada. 

The protest took place Dec. 5 at P&G headquarters on 1 Procter & Gamble Plaza.

It was put together by the Students for Forest Conservation (SFC) and UC Saves the Seas and Trees club with help from Stand.Earth, an advocacy organization that challenges corporations and governments to protect the environment.

 “We're asking Procter and Gamble to use more of a more renewable resource to produce their tissue products instead of clear cutting the boreal forests of Canada, which is currently what they're doing right now,” said Sean Percival, the campaign planner for SFC.

The Cincinnati rally featured a Christmas theme with Santa delivering coal to P&G's executives, UC students dressed as reindeer and Santa's elves and parodies of Christmas carols.

Industrial logging from 1996 to 2015 has removed more than 28 million acres of boreal forest, an area roughly the size of Ohio, according to previous reporting by The News Record

“P&G is cutting down like a million acres of forest every single year, or seven hockey rinks per minute,” said Percival. “The damage they're doing is pretty vast.”

According to Stand.Earth’s website, the organization believes that P&G sources too much of its fiber from intact forests. This includes forests like the boreal forest, where over a million acres are cut down by industrial activity every year.

“We need standing intact forests to fight the worst of climate change,” reads Stand.Earth’s website. “But corporations like Procter & Gamble continue to cut down large swaths of forest for throwaway paper products. Much of the pulp used in US tissue comes from Canada’s Boreal forest, where over a million acres of forest are lost to industrial cutting every year—impacting threatened caribou habitat, First Nations' traditional lands, and degrading this vital ecosystem.”